商业数据分析 原理、方法与应用 Paperback – January 1, 2018

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Management number 220496436 Release Date 2026/05/03 List Price US$8.83 Model Number 220496436
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针对商业数据分析的教学需求, 本书提供了综合而完整的知识体系?本书介绍了新的商业数据分析理念, 阐述了什么是商业数据分析?为什么它如此有价值?如何应用它, 并介绍了现在常用的重要统计技术?方法和软件工具?本书阐述了商业分析中的三种数据分析———描述性数据分析?预测性数据分析?规范性数据分析, 并指导用户认识理解自己的数据分析项目?本书将基本概念与工具?技术及实际应用结合起来, 通过实例, 循序渐进地厘清那些企业或其他组织中可以用商业数据分析来解决的共性问题?事实已经证明, 商业数据分析的原则?概念和应用提供了行之有效的理论和方法, 成功地将它整合到组织当中, 能帮助组织有效提升智能决策的竞争优势?本书适合高校相关专业学生作为教材使用, 也可供想了解大数据?数据分析如何帮助商业运营的管理者参考? Read more

ISBN10 7111602099
ISBN13 978-7111602095
Edition Standard
Language Chinese
Publisher 机械工业出版社
Item Weight 9.9 ounces
Publication date January 1, 2018

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